Hi, I'm Eric Sin

Revitalizing a decade old business through a complete brand design overhaul.

Learning, exploring, and designing for LLMs and AI experiences

Designing a digital brand to help create accessibility for dermatologists.

Simplifying a complex niche offering in a 0-1 environment.

A full-service dermatology centre in Toronto, Canada focused on evidence-based dermatological treatment.

Defining, iterating, and maintaining a brand design language for a digital finance startup

Crafting an artisan-focused brand for an aspiring creative agency.

Helping an iconic electric scooter company revitalize their digital presence with a full-on website overhaul.

Elevating the culture of boba branding through inspired crafting and a premium experience.